When purchasing a vehicle, it’s easy to get swept up in the excitement of finding the perfect car. But once you’ve picked out your dream ride, you may find yourself face-to-face with dealership add-ons that can inflate the final cost. While some add-ons can offer value, many are unnecessary or overpriced, often framed as mandatory. Here’s a closer look at some common dealership add-ons you should think twice about.
Dealership Packs: Prep Fees, Stocking Fees, Inventory Fees, and Software Apps
These types of fees are often lumped together under "dealership packs," which can include anything from prep fees (for preparing the car for delivery) to stocking fees (the cost of storing the vehicle on the lot). Some dealerships may even charge for proprietary software apps. While there are operational costs involved in running a dealership, these fees are typically bundled and labeled in a way that can make them seem more significant than they are. Be sure to ask if these fees are negotiable or if they can be removed entirely.
Nitrogen in Tires
One of the more common add-ons is filling your tires with nitrogen instead of regular air. Nitrogen is said to maintain tire pressure better than standard air, which could lead to improved fuel efficiency and tire life. However, the benefit is marginal for the average driver, and the service is often overpriced at the dealership. Regular air, which is already 78% nitrogen, usually works just fine for most vehicles.
VIN Etching
VIN etching, where your vehicle's identification number is engraved on windows or other parts of the car, is presented as a theft deterrent. While it can be useful, it’s a service you can often do yourself or have done elsewhere for a fraction of the cost. Dealerships may charge significantly more for this add-on, so it’s worth exploring other options.
Undercoating
Undercoating can protect your car’s undercarriage from rust and corrosion, especially if you live in an area with harsh winters. However, many modern cars already have rust protection from the factory. Dealership undercoating services are often redundant and expensive. Always check your vehicle's existing coverage before agreeing to this service.
Extra Tint and Wheel Locks
Tinting your windows and installing wheel locks can enhance both the look and security of your vehicle. However, like other add-ons, dealerships often overcharge for these services. You can get similar services at a specialized shop for a much lower price. It's worth shopping around before agreeing to dealership pricing on these extras.
A Legitimate Fee: Doc Fees
While many add-ons feel inflated or unnecessary, one fee you’ll likely encounter that is legitimate is the documentation (doc) fee. This fee covers the cost of processing all the paperwork involved in your car purchase, such as title and registration. Doc fees are standard at most dealerships, and while the amount may vary by state, they are a justified part of the car-buying process.
The Bruner Advantage
When considering vehicle protection plans or add-ons, it’s important to weigh the value against the cost. One standout program worth considering is the Bruner Advantage offered by the Bruner Auto Family. This free, comprehensive package goes beyond the standard dealership offerings, giving you real peace of mind with features like a Lifetime Powertrain Loyalty Certificate that covers your engine, transmission, and drive axle components for new vehicles.
In addition, you’ll enjoy Cosmetic Wheel Repair, Door Ding Protection, Windshield Repair, and Interior Repair Protection. These services can help you maintain your vehicle's appearance and function, addressing common wear-and-tear issues that most other plans don’t cover.
The Bruner Advantage also includes a Best Value Guarantee, offering a 100% refund if you find a better deal on the same car with similar benefits and options elsewhere. You’ll also receive a $500 Additional Trade-In Allowance, Free Safety and Maintenance Inspections, Free Courtesy Transportation, and a Collision Center Guarantee. Unlike inflated dealership add-ons, the Bruner Advantage is a value-packed program designed to help you enjoy your vehicle for years to come.
When purchasing a car, it’s important to ask questions and carefully consider any add-ons before agreeing to them. Many extras may not be worth the cost, but there are programs like the Bruner Advantage that can provide genuine long-term value.
