Bucking the trend of automotive and tech companies working independently to develop self-driving cars, Google and Fiat Chrysler have decided to work as partners, with the online empire planning to install some of their technology in Chrysler’s new minivan, the Pacifica.

FCA will supply 100 Pacifica hybrids to Google as part of the agreement, which will be specially built to house the technology needed.  John Krafcik, Head of the Self-Driving Car Project, told the New York Times that the deal was a significant step in creating self-driving cars for the average consumer. This is the first time that Google has partnered with any automaker, which benefits Fiat Chrysler, who, according to analysts, needed a partner to compete with other companies.

Because of the usually suspicious relationship between tech and automotive giants, business like General Motors and Ford have had to develop their technology in-house or purchase a tech company like GM did when they acquired Cruise Automation in March of 2016.

Fiat Chrysler CEO Sergio Marchionne has been at the front of this push for innovation along with Chairman John Elkann, who said that automakers and companies in Silicon Valley should be working with each other rather than competing in order to drive the industry forward. The agreement now puts the two corporations at the front of the emerging technology and should push innovation as other companies look to catch up. 

At Bruner Chrysler Jeep Dodge RAM, we also make sure that we are always on the cutting edge, bringing the newest cars with the most advanced technology to the lot. If your driving experience needs an upgrade, we can help. Stop by out location in Stephenville or call us to see what we have in stock and how we can make you the owner of the car of your dreams.  
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