How the Ram Mascot Came To Be | Bruner Chrysler Dodge Jeep Ram in Stephenville, TX

For a company whose pedigree is widely known throughout the automobile industry for providing some of the toughest vehicles on the market, you must have a mascot that reflects it. Dodge cars and trucks didn’t have any such thing until back in 1931 when a sculptor and art professor at the University of Michigan named Avard T. Fairbanks was commissioned to take on the task. He was to design and create a radiator ornament for all future Dodge cars and trucks that met Walter P. Chrysler’s liking. This was a tall order to fill, but the work that came out of it is still with us today. This is Mr. Fairbanks account of the how he designed and created the Dodge Ram logo.

“I took along my clay and an animal book by my friend William Hornaday and spent the next several days at their headquarters. They brought in food and a couch and I went to work. I suggested a mountain lion, a tiger, a jaguar and other animals. Finally, I started modeling a mountain sheep. When the engineers read that the ram was the ‘master of the trail and not afraid of even the wildest of animals,’ they became enthusiastic about the symbol.

“Walter P. Chrysler wasn’t as convinced. But I explained that anyone seeing a ram, with its big horns, would think ‘dodge.’ He looked at me, looked at the model, scratched his head and said, ‘That’s what I want – go ahead with it.’”

Original 1932 Ram Ornament

From that point forward the stylized bucking ram imagery was used on all Dodge cars and trucks until 2010 when the symbol started being used exclusively for the RAM truck brand.  

As you can see, behind every good brand lies meaning and behind every good dealership lies good and honest people. That’s just what you’ll find at Bruner Chrysler Dodge Jeep Ram in Stephenville, TX.  Come by and see us today, but first check out our RAM inventory HERE!

Bruner Chrysler Jeep Dodge Ram

750 East Road, Stephenville, TX 76401

Bruner CJDR proudly serves the Stephenville, Granbury, Weatherford and Mineral Wells area.

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